Slack research hack

Slack marketing research trick

Note: shortly after publishing this blog post, Slack did an update. This hack no longer works.

If you’re selling a B2B product or service, you should be using this research trick:

  1. Log into Google Analytics
  2. Select Acquisition > Referrals from the side menu
  3. Search for “slack”
  4. See which companies are talking about your product

Decisions are being made in Slack. Teams are discussing which products and services they should buy, what blog posts to read, what training to take… and also where they should go for lunch. 😉 If you’re getting an inbound link from a sub-domain, that company is talking about you.

What can you learn?

If you click on the referring subdomain, you can also see what channels, messages and searches the inbound link came from:

Spy on other people's Slack chats

If the referral came from a room called /messages/what-products-should-we-buy you have a pretty strong signal. 😉

Interestingly, you can even see usernames that linked to you in messages:

See the Slack usernames!

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