Who is this for?
What is their struggle?
How do you make their life better?
Dig into the pain. What makes this problem so hard for users?
Next, describe your solution. How does it work? What are the features and benefits?
Finally, paint the picture. How will their life be better?
Who are you?
Describe yourself, or your team.
Why should people trust you?
What experience do you have?
What noteworthy things have you done?
What are people saying?
Why are you passionate about this problem?
Share a case study
"Put a customer quote here. In their words, how did your product / service help them?"
This is where you share a success story.
What was their life like before they met you?
What were they struggling with?
What's their life like now?
Describe how it works.
Describe the major features.
Describe the benefits
More social proof
Who else is using this?
Where has your work appeared?
Many ________ have difficulty with _________. My product helps people __________. Now, they can ________________.