Who is this for?

What is their struggle?

How do you make their life better?

What is the one action you want them to take?

Dig into the pain. What makes this problem so hard for users?

Next, describe your solution. How does it work? What are the features and benefits?

Finally, paint the picture. How will their life be better?

What is the one action you want them to take?

Who are you?

Photo

Describe yourself, or your team.

Why should people trust you?

What experience do you have?

What noteworthy things have you done?

What are people saying?

Why are you passionate about this problem?

What is the one action you want them to take?

Share a case study

Justin Jackson

"Put a customer quote here. In their words, how did your product / service help them?"

This is where you share a success story.

What was their life like before they met you?

What were they struggling with?

What's their life like now?

Features

Features

Describe how it works.

Describe the major features.

Describe the benefits

What is the one action you want them to take?

More social proof

proof

Who else is using this?

Where has your work appeared?

What is the one action you want them to take?

Conclusion

Many ________ have difficulty with _________. My product helps people __________. Now, they can ________________.

What is the one action you want them to take?

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