Hey, I'm Justin Jackson. Let me tell you a story about how an NBA player ruined my life.
I've been working with SaaS companies since 2008. I was the Product Manager at Sprintly and Mailout.
Around 2012, I started a podcast called Product People. I interviewed people like Jason Fried, Hiten Shah, and Rob Walling. Folks loved it. At the same time, my writing on justinjackson.ca started to gain a lot of traction. People began signing up for my newsletter too. They were coming to me for product & marketing advice for their SaaS, software, mobile, and digital products. I offered consulting calls. That month I had 17 calls booked (that was too many).
When you googled "justin jackson" my site was the #1 result.
And then, a talented 22-year-old basketball player was drafted by the Sacramento Kings. His name was also Justin Jackson.
I first noticed it when random kids started asking me questions on Snapchat.
Ever since @JJacks_44 got drafted by the 🏀NBA I've been getting hundreds of new Snapchat followers. 😂— Justin Jackson (@mijustin) June 29, 2017
I thought it was cute.
And then, I searched "justin jackson" on Google again.
It was all NBA. Goodbye "nerdy guy from Canada," hello "professional athlete."
My search traffic plummeted. People started DMing to say they couldn't find my site. When I went to speak at a conference, I had a few people tell me they'd googled me and didn't attend my talk because "why would I want to hear from a basketball player at a tech conference?"
So here's what I'm doing: I'm pivoting everything over to the MegaMaker brand.
All my best articles on product marketing will live here.
All my products related to product marketing will live here.
And, ultimately, MegaMaker will become something bigger than just me.
Already, I've hired Tim, Gary, and Andre to help me.
Together, we're focused on one job:
"We help digital product companies fix their product and improve their marketing, so that they can grow profits."
If you want to learn more, sign up here:
If you have questions, you can reach me at firstname.lastname@example.org